Maglev
Technologies
The next level of game analytics is here
IDENTITY
Maglev Technologies is a backend software group founded by game industry veterans focusing primarily on mobile and pc games. Our exclusive HeartBeat software has been meticulously developed in-house where we redefined the standard of LiveOps game analytics. Now, game developers of all sizes can build and scale their game monetization strategy using far fewer engineers than ever.
Problem
Once a game is developed and launched in the stores, it needs to be monitored live by the backend group to onboard players, enhance the experience, entice player spending, and ensure player retention. Most backend software out there now is cumbersome, complicated, inefficient, and hard to integrate and deploy. Current solutions require a handful of engineers, which can be more than the indie developer can afford.
Solution
This part of the equation is critical. Maglev is offering a next level backend solution called HeartBeat. It is a robust platform with a focus on LiveOps — it is feature-packed, competitively priced, intuitive, efficient, and can easily be deployed on any game or app, and be managed by as few as two.
Target Market
Maglev’s HeartBeat LiveOps platform has been written to work on any game or app, is completely scalable, and is ready to deliver robust analytics of relevant user data in an easy to manage format. Every developer knows that key metrics are essential to growing a user base to ensure consumer acceptance and success.
The Competition
Some of Maglev’s main competitors are PlayFab, Unity GS, Beamable, ByteBrew, and UserWise.
Sales Channels
HeartBeat will be sold directly to game developers, publishers, and integrators. We will also sell at GDC (Game Developers Conference) and other high-profile events. We expect additional sales through referrals.
Marketing Activities
Our plan is to reach out and demonstrate HeartBeat’s class-leading features and remarkable ease of use through comparison demo videos on our YouTube channel, Facebook, and Instagram socials. We’ll also use live events, LinkedIn direct messaging, leadership posts, and our website company blog.
Revenue
Customers using the HeartBeat software for their backend solution will be billed three ways:
1. Annual license fee. Can opt for a monthly license free, but more expensive.
2. Support subscription.
3. Server usage fees based on:
a. Compute numbers
b. Traffic
C. CDN – Content Delivery Network
Expenses
Server costs cloud: dedicated & co-location costs and support engineers’ salaries. Regular business fixed expenses.
MILESTONES
The license fees are scalable based on clients’ user numbers. The cost per user for a game with 1,000 daily active users is higher per user than a game with 100,000 daily active users.
PARTNERS AND RESOURCES
Independent developers have an extensive network in IDGN (Indie Game Developers Network). There are many forums for indie developers to share their experience. Angels and publishers finance the development of these games.
The mobile LiveOps sector
Growing Importance of LiveOps
By 2024, LiveOps has become a critical component in mobile game development, with a significant number of developers adopting LiveOps backend software to enhance player engagement and retention.
High Adoption Among Top Games
An estimated 80% of the top-grossing mobile games utilize LiveOps strategies, underscoring the effectiveness of continuous content updates and real-time player interactions in driving game success.
Strong Player Engagement
Games implementing LiveOps have seen an increase in player engagement by up to 30%, leading to longer game lifespans and higher lifetime value per player (LVP).
Revenue Enhancement
Employing LiveOps strategies can boost in-game revenue by an average of 50% or more, as ongoing events and personalized experiences encourage continued player spending.
Strong Growth Projections
The LiveOps backend software industry has been experiencing steady growth, with a projected Compound Annual Growth Rate (CAGR) of around 15% from 2020 to 2025, aligning with the expansion of the mobile gaming market.
Why Maglev?
No one has put it together quite like we have . . . the game concepts, the digital publishing, and the backend technologies. Our team’s talent, experience, and vision have built a fresh and innovative platform. We run lean and we run fast. We’re on the track to success where there is no limit.
Proven Track Record
We have the expertise and creativity to develop engaging and compelling mobile games.
Innovative Game Design
We are committed to pushing the boundaries with creative game designs that captivate players and set new trends.
Collaborative Publishing
We have the resources and connections to deliver a successful game and publishing experience like no other.
Next-level LiveOps Backend
We have the backend software to take game analytics to the next level and create whole new monetization streams.
Strong Market Understanding
We have a deep understanding of the whole gaming market — PC, console, and mobile — including player preferences, monetization strategies, and emerging trends.
High Growth Potential
We see the mobile gaming market as one of the fastest growing sectors in the entertainment industry surpassing both the music and movie industries.
Dedicated Customer Focus
We prioritize the needs and success of our customers, delivering accelerated solutions that truly stand out.
Want to see more?
Contact us for a private code to take a peek inside at our latest data sheets.
