Maglev
Games
The next level of mobile games is here
IDENTITY
A game developer founded by game industry veterans focusing primarily on mobile and PC games. We are using our years of experience to bring new innovative gameplay mechanics into popular casual game genres.
Problem
Keeping popular casual game categories like Match-3 fresh and fun for the consumer.
Solution
Consumers are always on the lookout for new twists on familiar gameplay. We are integrating exceptional artwork, visuals, and music to enhance the gameplay experience. We are also integrating hybrid gameplay mechanics to keep older genres new and fresh. It is a new game where the consumer already knows how to play, maximizing the first-time user experience.
Target Market
Gaming remains a continuing hot trend. The 140MM people born each year join a generation in which substantially everyone games and will see the end of this century, replacing a generation that was born midway through the last century and rarely gamed. Access to high-quality gaming devices continues to improve. Gaming culture continues to proliferate, and the art form of modern gaming continues to evolve at a rate no other medium can match. These are powerful tailwinds unlikely to slow anytime soon.
The Competition
1) Tencent 2) NetEase 3) Playrix 4) MiHoYo 5) King
6) Scopely 7) Bandai Namco 8) RoBlox
9) Dream Games 10) ZyngaKing is our direct competitor in the casual game space. Between January and May 2024, Candy Crush Saga was King’s most popular app with approximately 46.9 million downloads across the Apple App Store and Google Play worldwide. Originally released as a Facebook game in 2012, the Match-3 title is still very popular and also generated more than 395 million U.S. dollars in revenue in the measured period.
Sales Channels
The key distribution channels are: Apple App Store, Google Play Store, and Samsung Galaxy Store.
Marketing Activities
Mobile Gaming now dominates over 60% of the gaming industry market, with no signs of slowing down. This is due to the convenience of smartphones and their easy installation. Innovative UA (User Acquisition) strategies are key. Our plan is to leverage app store optimization (ASO), create compelling visual assets, take advantage of content marketing, use paid ads and performance marketing tactics, engage with influencers and gaming communities, and analyze LiveOps data to iterate strategy and monetization.
Revenue
Today, mobile gaming accounts for approximately 60 percent of total video game revenue worldwide. There are two major revenue streams for free-to-play mobile games. First, is in-app purchases (IAP). Examples are power-ups, special weapons, and custom skins. Casual game IAP revenue in 2024 is projected to be about
$111 billion. Second, is in-app advertising. The game signs up with an advertising marketplace to earn revenue per click and view. Advertising revenue for 2024 is projected to be $120 billion.
Expenses
There are three main expenses associated with developing and marketing a mobile game. The first expense is the development of the game. This can range in cost between $250,000 and $1,500,000 depending on the game mechanics and game design. Second, is the ongoing maintenance costs of keeping the game fresh and relevant. This can range in cost between $50,000 to $250,000 per year. Third, is the advertising and user acquisition (UA) costs. In other words, how much do you spend to get and keep a user and how much revenue does the user bring in over their lifetime (LTV)?
MILESTONES
Games are developed with milestones that are managed monthly for usually 12 to 18 months. Games are released to market in usually three phases by country to test gameplay and concept. User acquisition (UA) or advertising spend follows the game roll-out per tier with maximum spend in worldwide release.
PARTNERS AND RESOURCES
A partner or resource could be an angel investor who is interested in helping develop a particular game title. A partner could also be a company that wants a web presence and can visualize a synergy between their products and a game app. An example might be a traveling game with AAA as your partner.
The mobile gaming sector
Global Mobile Gaming Revenue
In 2024, the industry is projected to generate approximately $208.7 billion.
Surge in Player Spending
In 2024, global mobile player spending is expected to reach $111.4 billion.
Dominance in the Gaming Industry
Mobile gaming accounts for around 60% of the total global video game revenue of approximately $345 billion.
Advertising Revenue Opportunities
In-game mobile advertising revenue is expected to reach over $130 billion by 2025, highlighting substantial monetization opportunities beyond game purchases.
Strong Growth Projections
The mobile gaming market is expected to grow at a Compound Annual Growth Rate (CAGR) of around 12% from 2023 to 2028, indicating robust future growth potential.
Massive User Base
Today, there are over 3.5 billion mobile gamers worldwide, representing a vast and diverse audience.
Huge Game Segment
Gaming apps account for 43% of smartphone usage while puzzle games account for 57.9% of all games played across devices.
Surpassing the Movie Industry
The global movie industry’s box office revenue is projected to be about $41 billion in 2024, significantly less than the mobile gaming market’s revenue.
Outpacing the Music Industry
The global music industry is projected to generate approximately $44 billion in revenue in 2024, which is less than a fourth of the mobile gaming industry’s earnings.
Why Maglev?
No one has put it together quite like we have . . . the game concepts, the digital publishing, and the backend technologies. Our team’s talent, experience, and vision have built a fresh and innovative platform. We run lean and we run fast. We’re on the track to success where there is no limit.
Proven Track Record
We have the expertise and creativity to develop engaging and compelling mobile games.
Innovative Game Design
We are committed to pushing the boundaries with creative game designs that captivate players and set new trends.
Collaborative Publishing
We have the resources and connections to deliver a successful game and publishing experience like no other.
Next-level LiveOps Backend
We have the backend software to take game analytics to the next level and create whole new monetization streams.
Strong Market Understanding
We have a deep understanding of the whole gaming market — PC, console, and mobile — including player preferences, monetization strategies, and emerging trends.
High Growth Potential
We see the mobile gaming market as one of the fastest growing sectors in the entertainment industry surpassing both the music and movie industries.
Dedicated Customer Focus
We prioritize the needs and success of our customers, delivering accelerated solutions that truly stand out.
Want to see more?
Contact us for a private code to take a peek inside at our latest data sheets.
